Surrey Foot Service approached me during their rebrand to produce a new collection of visuals for their updated website. The aim was to create photography and video content that reflected the warm, approachable personality of their team while maintaining a strong sense of clinical professionalism. I captured a range of visuals including staff headshots, interior photography, and action shots of real procedures to authentically represent their daily practice. To complete the project, I also produced a walkthrough video that offers potential clients an inviting, first-hand look at the Surrey Foot Service experience.
The main challenge was finding the right balance between professionalism and approachability ensuring the visuals felt genuine and welcoming, without appearing overly staged. Shooting in an active clinic also required careful coordination to capture real procedures efficiently and respectfully, minimising disruption to staff and patients.
I approached the shoot by creating a relaxed, collaborative environment where staff could feel comfortable on camera. Natural light was used where possible to maintain a clean, authentic aesthetic, complemented by soft studio lighting for consistency across headshots and interiors. The walkthrough video was designed to flow seamlessly through the space, highlighting the clinic’s modern facilities and friendly atmosphere while keeping the pacing calm and reassuring.
The final collection of photos and video perfectly captured the essence of Surrey Foot Service professional yet personable. The visuals now feature prominently across their new website and marketing materials, helping to establish trust with prospective patients from the very first visit. The combination of warm, authentic imagery and a guided walkthrough has given Surrey Foot Service a refreshed, cohesive online presence that genuinely reflects the quality of care they provide.
